Liquid I.V. will help individuals defeat the summertime warmth with multichannel campaign “bask in Hydration” was produced with SixTwentySix and features augmented fact activations, Netflix advertisement screening, a Spotify takeover and even more.
HGS Interactive will spearhead the creation of all e-commerce start material, which include information, banners, and strategic launch communications, making sure the brand’s benefit proposition is successfully communicated to its target market, the brand mentioned in the push release.
"This assortment is for my Reese's parts -- who've check here been with me each and every action of just how and the design things bring collectively things which I love -- basketball, style, not to mention, Reese's!"
The Kraft Heinz marketer rebranded the hotdog-shaped auto but is reverting into the 87-yr-outdated title after what may possibly are a summertime stunt. Read the entire post ➔ Stella Artois crashes into dining traits, shifts brand positioning
CoverGirl guardian Coty missed fourth-quarter revenue anticipations on Tuesday, impacted by its divestiture of Lacoste fragrance license and controlled orders from careful vendors, which weighed on development in Status and mass-market perfumes.
Don't miss out on tomorrow's marketing and advertising field news Allow Marketing Dive's totally free newsletter preserve you educated, straight out of your inbox.
Undermining Expense-preserving attempts under new CEO Tony Spring, Macy’s continues to be forced to offer extra reductions in a few types to appeal to reduce and middle-revenue people fighting substantial borrowing prices.
You should not pass up tomorrow's internet marketing sector news Allow internet marketing Dive's cost-free newsletter maintain you informed, straight from a inbox.
The natural beauty giant describes its “multi-faceted” influencer technique as An important stage of differentiation, as advertising and marketing proceeds to generate “outperformance”.
Britvic owned plant-centered drinks brand Plenish operates in crowded marketplaces, which include juice photographs and milk alternatives. it really is banking on its differentiated merchandise to stick out.
TikTok ‘most below noted significant channel on Google Analytics’ August fifteen, 2024 by Robin Langford the data Social System’s impression-centered success goes beneath the radar on the most well-liked analytics platform, leading to skipped options for marketers, a different analyze statements.
J.M. Smucker’s CMO on what she’s figured out about refreshing ‘dusty’ brands following managing the CPG huge's business enterprise at Publicis, Gail Hollander now leads the marketer's in-residence efforts to modernize brands For brand new audiences.
To combat toxic masculinity, advertisers have to show Males at their most effective impression New
The tradition of getting ready aguas frescas dates again to some time of your Aztecs in Mexico, all around 700 several years back. Historical records in the Mexican Government demonstrate which the Aztecs crushed plants, bouquets or fruits to add flavor to your drinking water they drank.